Sports and Entertainment Marketing

Sports and Entertainment Marketing is a specialized marketing course that develops student understanding of the sport/event industries, their economic impact, and products; distribution systems and strategies; pricing considerations; product/service management, and promotion. Students acquire an understanding and appreciation for planning. Throughout the course, students are presented problem-solving situations for which they must apply academic and critical-thinking skills. Participation in cooperative education is an optional instructional method, giving students the opportunity to apply newly acquire marketing skills in the workplace.

  • DOE code: 5984
  • Recommended Grade Level: Grade 9-12
  • Recommended Prerequisites: Principles of Marketing
  • Credits: 1 credit per semester, maximum of 2 semesters, maximum of 2 credits
  • Counts as a directed Elective or Elective for the General, Core 40, Core 40 with Academic Honors and Core 40 with Technical Honors diplomas
  • No Additional Cost 

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