Strategic Marketing

STRATEGIC MARKETING builds upon the foundations of marketing and applies the functions of marketing at an advanced level. Students will study the basic principles of consumer behavior and examine the application of Indiana Department of Education 76 High School Course Titles and Descriptions theories from psychology, social psychology, and economics. The relationship between consumer behavior and marketing activities will be reviewed. This class will have a sports marketing focus.

Recommended Grade Level: 12
Recommended Prerequisite: Principles of Business Management or Principles of Marketing
Credits: 2-semester course, 2 semesters required, 1-2 credits per semester, 4 credits maximum
Counts as a Directed Elective or Elective for all diplomas Dual credit possible

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